What does social media do for you? Do you use it as a platform to express personal creativity? Marketing for your business? Business or product branding?

The beauty of social media, is the ability to utilize it in any way you that want. It has so many features that can be used to emphasize your company’s brand, or to brand yourself.

Here are some key terms to familiarize yourself with when embarking on a social media campaign.

Consistency. You may be wondering what this word means in the social media world. It means exactly how it reads – stick with it. It’s like a plant, you must consistently water it and give it enough sunlight for it to flourish – the same goes for being present on social media.

Relevancy. Posting relevant content and creating engagement with your chosen audiences are very important aspects of social media. You must stay within the times, posting material that can be relatable to others. People use social media to receive inspiration and to stay up-to-date with their favorite influencers and socialites.

Identity. Having a profound identity on social media can go far by establishing connections with brands and making sure you create a distinguished identity. People will be attracted to your brand over social media if it can separate itself from everyone else.

Advertising. We live in a digital age and the majority of people respond to ads through social media. Utilizing social media as an advertising platform is a successful way of reaching out to your target market.

You learn as you go – continue to post, experiment and stay relevant!