Making Connections in the Digital World

What does social media do for you? Do you use it as a platform to express personal creativity? Marketing for your business? Business or product branding?

The beauty of social media, is the ability to utilize it in any way you that want. It has so many features that can be used to emphasize your company’s brand, or to brand yourself.

Here are some key terms to familiarize yourself with when embarking on a social media campaign.

Consistency. You may be wondering what this word means in the social media world. It means exactly how it reads – stick with it. It’s like a plant, you must consistently water it and give it enough sunlight for it to flourish – the same goes for being present on social media.

Relevancy. Posting relevant content and creating engagement with your chosen audiences are very important aspects of social media. You must stay within the times, posting material that can be relatable to others. People use social media to receive inspiration and to stay up-to-date with their favorite influencers and socialites.

Identity. Having a profound identity on social media can go far by establishing connections with brands and making sure you create a distinguished identity. People will be attracted to your brand over social media if it can separate itself from everyone else.

Advertising. We live in a digital age and the majority of people respond to ads through social media. Utilizing social media as an advertising platform is a successful way of reaching out to your target market.

You learn as you go – continue to post, experiment and stay relevant!


Quick SEO Tips and Tricks

SEO is the process of acquiring traffic from the free, organic search results on search engines –namely Google. SEO is critical to your website and ultimately the success of your business. Let’s be honest - what’s the point of having a great website if nobody can find it?!

Here are some quick tips to boost your SEO:

Relevant Content. Search engines crawl for relevant content on your website – i.e. page titles, descriptions, blogs, updated pages etc. Keep your content up to date and relevant and you will rank higher in search engines.

Page Titles. Page titles are an important on-page SEO element – second only to the content. The page title is the main text that describes what your page is about. It needs to be an accurate description of your page’s content.

Consistency. Are you being consistent with the specific terms that you’re optimizing for? You can achieve this by targeting keywords that will drive traffic to your site.

Blogs. Did you know 81% of businesses consider their blogs to be an important asset to their businesses? Optimized blogs provide an influx of fresh content that helps to engage users and boost your ranking.


Why Choose a Boutique Website Hosting Company

Website hosting is a competitive space. There are so many different website hosting companies on the market – it can be very difficult to choose one that’s right for your site. Surely there are some names that come top of mind when you think about website hosting – however we always recommend going with a local, boutique website hosting company.

Here’s why:

  1. Tailored Solutions. A smaller website hosting shop is more likely to take the time to understand the requirements of your site – i.e. website platform, capacity requirements, security etc. As such, they are able to provide the best hosting package to suit your needs.
  2. Customer Service. When you host larger companies – you are just a number to them. With a boutique company, they greet you by name and really get to know you and your company. Old school business values go a long way.
  3. Communication. When your website is down, you need it back up ASAP – no matter what time of day it is. With larger companies, you often have to wait on hold for 30-45 minutes just to speak to an attendant. Even worse – many of these hosting companies don’t have a phone number, so you have to submit a ticket and wait helplessly for them to get back to you! With a boutique company, you have a direct line or email to contact if there is ever an issue with your site. Someone will be there to assist you right away, there will be no hold time and often they can get your site back up while you’re still on the phone!
  4. Price. Large website hosting companies force you to choose from strict packages that may be too extensive for your needs. Boutique firms often offer more flexible options and will take the time to work with you to meet your specific requirements.

These are just some of the reasons that a boutique website hosting solution is often the best choice for your business.